Saturday, April 14, 2007

Spotplex - a better Digg?

We at TAG are betting it is. We've made our 4th US investment with our participation in a seed round of Doyon Kim's Spotplex.

The others are: Daylife, Edgeio and Spotrunner.

Spotplex provides internet users with real-time ranking of blog articles based on actual impression count.
In other words, you can find what is the hot news today, this week, or this month in real time at Spotplex. This is not a list of articles people recommended or voted for, but a list of articles read most in a given timeframe.
Bloggers can track and analyze their blog traffic with a simple Spotplex code or widget. Not just how many people visit the blog, they can even find which articles people read most and how many people read them. Whenever an article of the blog is read, it will show up at Spotplex in real-time and get noticed by Spotplex users.

Techcrunch broke the Spotplex story 6 weeks ago and other commentators like Dave Parker at Daily Internet News seem to like the approach that the company has taken which avoids the probelms that Digg has had in relation to 'gaming' site popularity ratings.
To overcome the problem of the posts from large blogs dominating the popularity stakes in the early months, Spotplex have introduced a neat 'relative measure' as well as an absolute.

With Blogging showing no signs of slowing down [BBC have an interesting article on the subject], Spotplex is aiming at a huge market.

Technorati is now tracking more than 60 million blogs, of which it believes around 55% are 'active' - updated at least every three months....and Chinese is now the third most popular language in blogosphere.

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