Sunday, April 01, 2007
Koodos starts taking shape ...
Miriam and her team have really started to get Koodos on the fashion map. Getting the top luxury brands onto Koodos was always going to be a challenge but in the last 3 weeks some really big names have joined and they are now getting loads of inbound enquiries.
Featured on Koodos right now are Gucci, Prada, Chloe etc and great British brands such as Amanda Wakely, Georgine Gooman and the like.
The new Koodos Blog will help provide a point of view on fashion too.
Interestingly, the biggest issue from the consumer's perspective appears to be: "Are these brands genuine?" I guess the prices challenge the idea that they are the real thing and unfortunately conterfeiting in this market is rife.
Koodos has also introduced the notion of the 'private sale' to the UK. Already very popular as a retail format in France, Koodos is pioneering it in the UK.
Look out for some great promotions over the coming week and a site makeover, following early learnings will also be coming soon.