Sunday, August 24, 2008

Koodos makes the top 10 Apparel sites in the UK!

Retail Week list the ten most visited 'Apparel and Accessories' websites in the UK for the week ended August 9th, 2008.

The data was supplied by Hitwise.
They are:
Next.co.uk market share 6.61%
asos.com 4.99%
topshop.co.uk 3.00%
riverisland.com 2.67%
newlook.co.uk 1.92%
mandmdirect.com 1.54%
mothercare.com 1.48%
dorothyperkins.co.uk 1.40%
koodos.com 1.13%
jdsports.co.uk 1.08%

Interesting to note that only ASOS, M&M and Koodos of the top 10 are pure web businesses - all the others have extensive exposure on the high street with hundreds of stores each.

Consumers are clearly interested in the Koodos proposition of great international brands (about 120 of the world's top brands are now represented on the Koodos site)at heavily discounted prices. Especially in these credit crunch times.
See examples like Prada .... private sale coming soon.
The Koodos blog which features fashion and celebrity gossip is also getting noticed and helping to develop the brand's authority and establish its fashion credentials.

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Thursday, August 21, 2008

Stardoll is UK's top kids site - Nielsen Survey

The rich functionality and continued focus on fashion has paid off handsomely for Stardoll. Mattias and his team have continuously evolved the simple idea of dressing up dolls in a virtual environment in a sophisticated and intelligent way.
This is a community which is really engaged and interacts.
And Stardoll is now truly a global brand.
With 20m members worldwide and still growing strongly its not surprising that a new Neilsen survey of kids sites puts Stardoll at No1 for under 12's
Ahead of Club Penguin, Nickelodeon, Lego, Cartoon Network and the like, for proportion of audience under 12 Stardoll's challenge was always going to be monetisation.
Stardoll has approached this intelligently too. Revenues come from the sale of virtual clothes, gifts, scenery as well as from sponsorship and advertising - all in an integrated and non-invasive way.

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