Sunday, August 24, 2008

Koodos makes the top 10 Apparel sites in the UK!

Retail Week list the ten most visited 'Apparel and Accessories' websites in the UK for the week ended August 9th, 2008.

The data was supplied by Hitwise.
They are:
Next.co.uk market share 6.61%
asos.com 4.99%
topshop.co.uk 3.00%
riverisland.com 2.67%
newlook.co.uk 1.92%
mandmdirect.com 1.54%
mothercare.com 1.48%
dorothyperkins.co.uk 1.40%
koodos.com 1.13%
jdsports.co.uk 1.08%

Interesting to note that only ASOS, M&M and Koodos of the top 10 are pure web businesses - all the others have extensive exposure on the high street with hundreds of stores each.

Consumers are clearly interested in the Koodos proposition of great international brands (about 120 of the world's top brands are now represented on the Koodos site)at heavily discounted prices. Especially in these credit crunch times.
See examples like Prada .... private sale coming soon.
The Koodos blog which features fashion and celebrity gossip is also getting noticed and helping to develop the brand's authority and establish its fashion credentials.

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