I featured Fizzback in a post about 2 months ago.
At the time we were postulating that in a shrinking market, retailers and other service providers would need to gain market share to keep growing or maintain profitability.
Gaining market share usually means giving customers what they want. This in turn requires very careful listening to customer's requirements.
Fizzback does this in a sophisticated but automated way, enabling large numbers of customers to engage in 'dialogue' at relatively low cost.
The Xmas sales data currently being announced show that not all retailers have been caned to the same extent by the market. Clearly those who have been listening hardest and implementing effectively have done better than others.
Fizzback continues to win high profile accounts.
For example, last month,
Carphone joins the list of household names now using Fizzback. They include: T-Mobile, Phones 4U, National Express, Virgin Trains, Sky, HMV, M&S, William Hill and others.