Friday, October 06, 2006
an eCommerce Category Killer
The Cotswold Company have launched (in Beta) a new Chair Superstore - called Chairs and Wares.
To aid on-line shopping of relatively high value products, the site uses zoom technology extensively and offers a vast array of options of style, fabrics, leg shapes and colour.
The company has hooked up with a Chinese factory and is dis-intermediating a number of steps in the chain to achieve fantastic prices. Essentially achieving a "from factory
to consumer" supply chain.
Cotswold have all but halted their retail expansion and are focusing on their direct channels - catalogue and Web.
Good job, guys!