Monday, February 23, 2009

A simple way to monetise content

Skimlinks is a really neat solution for bloggers and web publishers to earn cash through affiliate marketing without all the hassle of signing up Affiliate networks or retailers.

Advertising CPM rates are going down, publishers are finding it harder to generate sustainable revenue from their content. Affiliate marketing is an increasingly attractive option for website publishers however, it can be difficult to implement and manage, especially where fragmented editorial, technical and commercial teams are involved. Skimlinks looks likely to be a breakthrough for many publishers struggling with these current systems.

Really simple to implement and install, Skimlinks turns normal retailer links found in their editorial content into ‘affiliate links’ automatically. Each time a user clicks-through and makes a purchase, the website earns a commission from the retailer. Skimlink’s new technology means users no longer have to sign up for multiple affiliate programs across many networks, or create and maintain affiliate links as merchants change from one network to another.

Skimlinks provides instant access to affiliate programs of over 9,000 international merchants (even the 30-40% of merchants that do not support deeplinking) across 16 affiliate networks, and all publisher’s links are optimised for the best commissions at any point in time.

Alicia Navarro is the founder and CEO of Skimlinks. She created the business recognising that consumers are no longer relying on advertising to make their purchasing decisions, instead being driven by reviews and recommendations from both editorial and user-generated content. Publishers are embracing this shift by creating useful content, and encouraging their users to do so too, adding links to relevant products and services within the context of that content.
Skimlinks represents a new way to monetise those links, and therefore its surrounding content, by implicitly applying affiliate marketing.

TAG has invested in Skimbit Ltd, the company that has launched Skimlinks alongside Sussex Place Ventures and NESTA (the National Endowment for Science, Technology and the Arts) and others in its first external equity funding round.
Techcrunch covered the funding round today.

There is a natural affinity with Zemanta, another TAG company, which provides tools for authors (of blogs, emails etc) automatically creating relevant links, inserting images and providing readers with a richer experience.

Clients of Skimlinks already include brands such Channel 4, T3.com, TechRadar.com, the Daily Mail.

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