It is noticible that more and more user actions are being accomodated within the browser - not requiring new web pages to load. This undoubtedly leads to a more satisfying user experience and providing greater stickiness (to use a web 1.0 term) to publishers.
This phenomenon is now moving towards eCommerce and Koodos is an early adopter of this technology with the help of Nooked. Click on the grid below and see that you don't need to leave the publishers page to get product descriptions and price. Only at the point of transaction do you call upon the Koodos site (by all means do so and place an order).
Koodos is an ideal ecommerce application because it specialises in scarce inventory which changes daily so the feed technology keeps the offer current, exciting and relevant.
[Hot tip: If you do go to Koodos before 22nd August, make sure you register for their private sale of Diesel Jeans at only £29.99!]
Edgeio (another company in the TAG portfolio) has recently launched its paid content network enabling publishers to have their content paid for 'within the browser'.
A feature that makes it easier for consumers and publishers is one we are likely to see much more of soon.
If you know of any really great applications of FeedCommerce please comment.