LOVEFilm this week announced its "DVDs to burn" service. The first in the UK. In my judgement, at the current stage of mass adoption of the various technologies, this is the service film-loving consumers are going to enjoy.
LOVEFilm have been offering downloads (up to 2500 titles now, to buy or to rent or free) for a year but you have to watch on PC and 'lean forward' viewing is still a minority pastime.
The announcement co-incided with its national TV campaign following a very successful test in Scotland.
Simon Calver and the team have pulled together Video Island, ScreenSelect and LOVEFiLM into a powerful and comprehensive entertainment company.
Key facts
* Europe's leading online DVD rental and movie download company with nearly 500,000 active household subs.
* In the last 2 years, launched in Sweden, Denmark, Norway, and Germany
* c.20% of UK and 10% of Sweden total DVD rental market
* Top 3 Most Visited UK Site in Entertainment and Movies
* UK’s largest range - Over 65,000 titles
* World class partners with exclusive relationships
* Lowest-cost DVD rental platform in Europe
* Market leaders in digital film delivery with the largest movie download catalogue in Europe
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