Following the merger of the 2 businesses [see 25th June post] a letter has gone to ScreenSelect subscribers announcing the change of brand to LoveFilm.
Webuser picked this up today and set out the details.
The move is part of the consolidation and integration that the company is busy implementing.
The group has an estimated 70% of the on-line rental market, about 17% of the total DVD rental market. So, rental shops still have 83%!
LoveFilm has well over 1000 movies to download for purchase or rent and is well positioned to exploit this distribution method once the library is expanded by the studios and consumers adopt the method.