Sunday, March 07, 2010

Skimkit is a major advance for publishers

Newspapers and other media have long felt that they have gone unrewarded for the enormous boost that their reviews of  product give to sales levels. A mention from an influential journalist or reviewer can shoot a book into the best seller list or a product into orbit.
Of course, writers need to be completely impartial when reviewing products and those journalists who are not, are very easily found out and no self-respecting editor would allow such bias - readers would leave in droves. The best reviewers are independent, even handed impartial - that does not mean that their publishers should not be rewarded for referencing the product or retailer in question.

In order to provide a real service to readers, a good reviewer should offer a link to the retailer or manufacturer, enabling the reader to buy directly.

Now publishers can do all of this with ease AND earn a referral commission - resulting in a win/win/win for the reader, medium and retailer.
All this happens in the background, without the journalist or the publisher getting involved in any of the grubby business of affiliate commissions. Retailers pay Skimlinks the affiliate commission and Skimlinks shares this with the publisher.
Skimlinks currently covers 23 different affiliate networks, 7500 merchants and over 100,000 products.

Finding a product and its deep link is really simple.
Whether the writer is doing a piece on 'the top ten red coats under £100', accessing a list of retailers that stock the Plasma TV they're reviewing, or reviewing the latest discount offer from their favourite skincare brand, Skimkit finds the products and produces the links to take the readers directly to the relevant products on the retailers website.
Skimlinks takes care of the all the commercials.

Skimlinks new tool, Skimkit is a significant advance. It changes little in the writing process and is extremely simple to use.
I expect Skimlinks growth to continue to accelerate with this initiative.

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