Friday, December 12, 2008

TAG invests in Amee

One of the precepts we believe in at TAG is the one that goes "what you can measure, you can improve". Hence our 'obsession' with selecting the right KPIs and monitoring them so closely.

Amee's idea is a simple but important one.

Their mission is to measure the "Carbon Footprint" of everything on Earth.

This goal requires a neutral aggregation platform. AMEE is that platform.

The AMEE platform is being used internationally by many organisations including Defra (DECC), The Irish Government, The Welsh Assembly, Google, Morgan Stanley, Nesta, the Energy Saving Trust, BRE, Radiohead, Sun Microsystems, plus numerous other IT, business services and software companies.


AMEE has been designed to deliver a new standard in functionality, transparency and interoperability. AMEE's aim is to map, measure and track all the energy data on Earth. This includes aggregating every emission factor and methodology related to CO2 and Energy Assessments (individuals, businesses, buildings, products, supply chains, countries, etc.), and all the consumption data (fuel, water, waste, quantitative and qualitative factors).

It is a web-service (API) that combines measurement, calculation, profiling and transactional systems. Its algorithmic engine applies conversion factors from energy into CO2 emissions, and represents data from 150 countries.

The company has just announced that it has secured substantial Series A funding from leading VC funds in the USA and UK.

The collaboration between O'Reilly Alphatech Ventures (OATV), Union Square Ventures (USV) and TAG enables AMEE to enhance its data and to extend its international reach.

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