Tuesday, September 23, 2008

Kindo joins the MyHeritage Family

The acquisition of Kindo by MyHeritage was completed yesterday.
Congratulations to Nils, Gareth, Mario and the Kindo team.
Clearly their technology was some way off that of MyHeritage but what they achieved in creating a brand with real personality in 11 languages with very little cash was truly impressive.
Their grass roots marketing using local 'community managers' demonstrated just how rapidly a viral service can grow without any PPC marketing.
Combining the social features of Kindo and The MyHeritage technology and enormous user base takes the combined business closer to its vision for building the 'Facebook for the Family'.

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