Wednesday, May 21, 2008
Zemanta - enhancing content for thousands of bloggers
Zemanta is more than just an exotic start-up from an unlikely source. They were one of the Seedcamp winners of 2007. At the time the Zemanta founding team of Bostjan Spetic and Andraz Tori - read about them here - moved their entire team (5-6 folks including a biz dev guy who knew the ropes quite well) to London for 3 months and brought the same attitude of complete dedication in going for the total win. They used every opportunity Seedcamp gave them to expand their network, they knew exactly what they wanted and who they wanted to meet.
One of their meetings was with Scott Rafer (Lookery) (who sold Mybloglog to Yahoo) and Oren Michels, of Mashery, who have helped them ever since.
Now Reuters have done a video piece on the company, helping further raise its profile and new releases of the software and new partnerships will be announced soon.
One to watch - and to use, if you create content.
Bostjan and Andraz have hired Bostjan's brother, the experienced Ales to head the company and he has been spending lots of time on the the West Coast, East Coast, all coasts spreading the Zemanta words and striking partnership deals.
Best of luck chaps!
Zemanta is backed by Eden and TAG.
PS: I will be spending the month of June in San Francisco and hope to do my little bit for Zemanta while I'm there.