Saturday, June 30, 2007
Moveme wins best new business from NMA!
Congratulations to Mark, Keith and the team at Moveme! This is a real accolade. They were up against some very stiff competition. Also shortlisted were Oodle and Viagogo.
I report from NMA verbatim below - the links are mine.
Best New Business
"Moveme.com is a specialist website providing a support and planning service for home movers. Its objective is to be involved with 20% of the approximately 500,000 house moves a month.
Launched in June 2006 as themovingserivce.com, the site was rebranded and relaunched in January 2007 as moveme.com. The company has attracted strong backers including venture capitalist firm Advent Venture Partners, seed investor The Accelerator Group and serial entrepreneur Brent Hoberman.
The site features a resource for the booking of removal services, utility suppliers and the automatic generation of letters informing appropriate parties of your change of address. Moveme is launching an active push in brand-building and awareness campaigns over the summer, but currently the only spend beyond software development is in the form of PPC with Google and partnerships with Findaproperty.com. Moveme.com also intends to launch a nationwide marketing, PR and viral campaign to drive traffic to the site and establish it as the main player within the online property moving market space.
Currently moveme.com caters predominantly for purchase moves, but is in the process of developing solutions and software specifically targeted for rental and student moves. The company also plans to offer a white-label service to compliment the existing web strategies of the leading estate agents and property portals.
According to a recent GP Bullhound Research report covering the online lead-generation sector, the home-move market will be worth in excess of £2bn globally in 2007. This is a growth rate exceeding 70% annually, making it the fastest growing segment of online advertising.
The judges said that the service had a great interface and practical useful tools, and that it was clear where the founders were driving the business as a facilitator."
Oodle was launched in US in early 2005 but is new to the UK and Viagogo is a UK version of Stubhub in the US.
Moveme is an original and clever solution to the universal challenge of moving home.