Wednesday, May 02, 2007
Interested in eCommerce? Keep an eye on Digivate
A relatively low key part of the TAG portfolio, Digivate is demonstrating clearly that deep domain knowledge wins in the eCommerce agency space. The founders, Lysander, Will and Mark were all schooled in direct-marketing, database analysis, catalogues and merchandising while at Innovations together. They were all involved in Innovations doing the first UK consumer transaction on the web in May 1995.
They left to set up Digivate and built an eCommerce platform using open source technology. This proved to be a great long-term decision. It was tough in the early years to persuade larger clients who wanted IBM or Microsoft platforms. Not today!
Digivate has expanded its offer from Managed eCommerce service to eMarketing in all its manifestations and their deep knowledge of how to get and keep customers and how to drive conversion, analyse email marketing campaigns really does deliver.
Their latest client is the Pier - site by Digivate not yet released.
Their etails newsletter is worth reading if you are interested in eCommerce - they always have interesting observations about what is happening in the US and they watch the multi-channel retail scene closely.
I'm delighted for the team that they are growing so well, are very profitable AND that they are paying their shareholders good dividends!