Moo is now a cult?

A great profile article appeared in today's FT featuring Richard Moross.
Richard is creating something quite special at Moo.
The Moo brand has real flavour, a defined personality - none of this happens by accident. The attention to detail is awesome.
One of the benefits of being such a cool brand is that Moo has been able to attract a really good team which is ambitious and committed to continuing to be 'remarkable'.

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Moo sets up in the USA

Moo ships its minicards, business cards, stickers and postcards to over 180 countries. Its biggest market is the USA.
It has now reached a size where it makes sense to send the digital files to the US and print and distribute its US orders from there.

The office will be based in Providence, Rhode Island.

Moo, which was seeded by TAG and then funded by Atlas Venture and Index Ventures in 2006, has grown rapidly through quality product innovation and superb attention to detail in the development of its brand.

The idea of using your business card to do more than provide your contact co-ordinates but to project your brand, content, products is a simple but strong one.
Moo's unique technology allows each card in the pack to be different.

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• Moo.com to open U.S. operations center (news.cnet.com)

Moo celebrates one year in MooStyle

It was a party disguised as a product launch - or is it the other way around?
In typical Moo fashion they organised a MeetUp in SF on Tuesday where an "exhibition of cool MOO stuff, loads of freebies, a rockin' DJ and drinks" were available.
to customers, partners, friends and fan of MOO.
Following the success of the moo minicards, the company has launched the Moo NoteCard. This clever bit of paper design is a greetings/note/invitation/ card which can be mailed (16 envelopes provided in the pack of 16 cards) or desk displayed using the folded section.
Of course, the NoteCard can be fully personalised by uploading pictures or graphics from your hard drive or Flickr stream.